CUSTOMSPACEBY GREEN GRASS STUDIOS
Live demo · Westend, Unit 1 Kitchen
Bring customization Home

Presale Personalization Platform

CustomSpace lets future residents explore and personalize their home before construction begins. Buyers decide with confidence, and your sales team keeps every deposit engaged until move-in day.

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The Problem

Customizing a home that isn't built yet takes imagination.

Buyers review floor plans and choose finishes from sample boards and material swatches. Picturing how those selections come together is hard, especially when several family members share the decision.

And the wait is long. Between deposit and move-in, static boards and PDFs have to hold a buyer's attention for a year or more.

The Solution

Their future home, on every screen in your sales process.

CustomSpace is an interactive design and visualization platform. Buyers try layouts, finishes, cabinetry, flooring, and design features in real time. Each experience is custom built for your property, hosted on your website or deployed by our studio.

CustomSpace running on a sales center touchscreen, a laptop and an iPad
Sales center touchscreenGuided selling, in person
Flat screen displayPresentations for groups and events
LaptopAny web browser, at the office or home
iPadTableside or on a tour

Integrations

Works with the tools your team already uses.

No new system to learn. CustomSpace plugs into your sales presentation and pricing tools.

YourTourRun CustomSpace inside your guided sales presentations.
EngrainConnect personalization to your interactive maps and availability.
Blue FingerprintTie finish selections to real-time cost and estimating.

Our Value

It helps buyers see. It helps sales teams close.

When prospects clearly understand what they're buying, decisions happen faster, buyers feel more confident, and your team spends less time explaining options.

From first interest to move-in day.

  • Decisions happen faster
  • Buyers feel more confident
  • Finish selections get easier
  • Less time explaining options
  • Depositors stay engaged

The Math

One lost depositor costs more than CustomSpace.

When a depositor walks to a competing property, their deposit goes with them and the home goes back on the market. Move the sliders to see it for your project.

One lost deposit (10%)
CustomSpace, one space

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The CustomSpace Advantage

Built for the way presale teams actually sell.

A sales consultant walks a couple through finish options on a CustomSpace touchscreen

Empower Your Residents

Explore options alone, with family, or alongside a sales consultant. Decisions feel simpler and less stressful, from deposit to move-in.

Interactive Leasing Platforms

Connects with the point-of-sale tools your team already uses, so visual content and the buyer experience live in one place.

EngrainYourTour

Powerful Connections

Integrates with estimating software, linking design selections to real-time cost insight for builders and sales teams.

Blue Fingerprint

Easy Admin Portal

Every resident's selections in one place, so there's less chasing details before selection meetings.

Projects

Client stories

Couple choosing kitchen finishes on a CustomSpace touchscreen at Army Residence Community

Army Residence Community

Senior living community using a CustomSpace kitchen to guide residents through design selections.

Market
Senior Living
Rooms
Kitchen
Used by
Design and Marketing teams
Client Story
Our CustomSpace kitchen has become an invaluable tool for both our Design and Marketing teams. We aren't just showing residents design options, we're helping them visualize their future home and make choices that truly reflect who they are. The technology gives us the flexibility to meet changing needs while ensuring the resident remains at the center of every decision. It has become an important part of how we deliver a more personalized, resident-driven experience.
–Tabitha Cuevas, PMP, CAPS, Director of Building Development, Army Residence Community

Who It's For

Anywhere buyers need to connect with a space before it's built.

Senior Living

CCRC expansions, new communities, and entrance-fee presales.

Master Planned Communities

Consistent personalization across phases and product types.

Home Builders

Option selection without the cost of a full design center.

Multifamily

Condo and ownership projects that rely on presales.

Part of Something Bigger

One studio for everything a presale needs.

CustomSpace is one piece of a growing suite of presale marketing tools from Green Grass Studios. From the first rendering to move-in day, every piece works together.

Available now

CustomSpace

Interior personalization. Buyers choose finishes and see their home come together in real time.

Green Grass Studios

Marketing Films

Story-driven films that sell the lifestyle before it exists.

Green Grass Studios

Renderings

Award-winning architectural visualization, inside and out.

Green Grass Studios

Unit Views

The real view from every floor, before the building tops out.

Green Grass Studios

Interactive Tours

Walkthroughs buyers can explore on their own time.

A Green Grass Studios company · Dallas, Texas Explore Green Grass Studios services →

Questions

Questions about presale personalization

What is CustomSpace?

CustomSpace is a presale personalization platform from Green Grass Studios. It lets future residents explore and personalize their home, including finishes, cabinetry and flooring, before construction begins.

Is CustomSpace home customization software?

Yes. CustomSpace is home customization software built for ownership developments that sell before construction. It combines unit upgrade visualization, real-time finish changes and saved selections, and it connects to YourTour, Engrain and Blue Fingerprint so it works alongside your other ownership development tools.

Who is CustomSpace for?

Sales and marketing teams at ownership developments: senior living communities, master planned communities, home builders and condo or ownership multifamily projects that sell before the building is complete.

What devices does CustomSpace run on?

CustomSpace is browser based. It runs on sales center touchscreens, flat screen displays, laptops and iPads, so buyers can use it in the sales center or at home.

Does CustomSpace integrate with YourTour, Engrain or Blue Fingerprint?

Yes. CustomSpace works with YourTour sales presentations, Engrain interactive maps and availability, and Blue Fingerprint estimating, so selections connect to the tools your team already uses.

How does CustomSpace help keep depositors engaged?

Between deposit and move-in, residents can revisit and share their personalized selections. Seeing their future home keeps buyers confident through a construction period that often runs 12 to 24 months.

Who builds CustomSpace?

CustomSpace is built by Green Grass Studios, a Dallas creative agency that specializes in architectural visualization, marketing films and real estate marketing.

Book a Demo

BringcustomizationHome

Tell us about your project and pick a time. We'll walk you through CustomSpace with your sales process in mind.

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